Coffee Diaries | Scapegoat

 This place is an eptiome of minimalist California cool. Located a couple dozen yards from the sand and sea, Scapegoat provides a chill fuel-up-and-go atmosphere for beachgoers and ocean enthusiasts alike. Copies of Kinfolk and The Surfer's Journal occupy shelf space in this all-white, tiny, spartan coffee nook. A projector splashes the back wall with surfing footage, while the bright sun illuminates the remaining walls. This $4.50 latte was whipped up with true barista skill, and man was it strong!

I of course loved the latte art, which seems to be an essential characteristic in every cup poured. Without much place to sit, it seems like Scapegoat is just the perfect spot for a pre- or post- meal pick-me-up, to take with you as you stroll along the Strand and window shop in the stores on Pier Avenue. Why can't every beach street have a cafe like this?

Scapegoat is definitely a unique cafe in Hermosa! You can read more about it, the source of their beans, their business inspo, and reason behind their unusual name here.


25 Pier Ave

Hermosa Beach, CA